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The Iceman meets the Ice Bird – Kimi Räikkönen puts his name to co-branded...
March 20th, 2012 – Lotus F1 Team driver Kimi Räikkönen has done a personal endorsement (sponsorship deal) with Angry Birds’ creator, Finnish company Rovio Entertainment. At last weekend’s Australian GP...
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Räikkönen’s Personal Sponsor Angry Birds Extends Deal to Lotus F1 Team
Lotus F1 Team driver Kimi Räikkönen‘s personal sponsor, Rovio’s Angry Birds, has also become a team sponsor, or as Lotus calls it “Official Angry Partner”, with branding to appear on the E20 cars from...
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Rovio Launches Angry Birds Heikki Online Game
Rovio Entertainment’s Angry Birds game, sponsors of Caterham F1 Team’s Heikki Kovalainen (and Lotus F1 Team’s Kimi Räikkönen), has today launched an online game, Angry Birds Heikki. Auto Race Sponsor...
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The Force is With Lotus F1 Team for US Grand Prix!
Lotus F1 Team sponsorship and PR teams certainly know how to make the most of their brand associations: remember the Dark Knight Rises logos and PR for the British Grand Prix 2012? Well, they’re at it...
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